Business strategy advisory for interior designers, architects, builders and artists.
Turn your big ideas & dreams into actionable steps so your business can evolve and grow.
Founder Ali Grabler Stein is a sounding board and guide for business owners in creative industries who want advice navigating the complexities of business growth.
OUR FOUNDER
Ali Grabler Stein
Ali brings nearly 20 years of experience to Grabler Brand. Early in her career, Ali worked at Google and then became one of the first 50 employees at Facebook. She helped grow the community from 6 million to over 1 billion users during her 10-year tenure. Her influence spanned several departments including User Operations, Product & Partner Management, and Business Development.
As Director of Operations at Regan Baker Design, a full-service interior design and styling firm, she oversaw business development, marketing, finance, human resources, performance management, and project management. She helped grow the team from five to nearly 20 employees and grew revenue significantly in a 7-year span.
She has managed small and large teams throughout her career, and understands the inner workings of a successful business.
Ali can help you take strategic steps to building the business you dream of.
MOVE THE NEEDLE
Design businesses face specific challenges.
Traditional business coaches often give high-level guidance without understanding the nuances of the design industry. Ali partners with her clients, whether they’re newcomers or established firms. She provides targeted insights that fuel growth and move important initiatives forward.
CLIENT RESULTS
Actionable Insights
“I highly recommend Ali for her outstanding contributions to our studio’s business development strategy. Since joining our team, Ali has played a pivotal role in formulating strategic goals and translating those into action items. Ali's strategic insight, extensive relationships, industry knowledge and sharp instincts have significantly improved the focus and effectiveness of our efforts in this area.”
— JONATHAN FELDMAN, FELDMAN ARCHITECTURE
Targeted guidance backed by experience.
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Do you feel like you’re constantly on the go and haven’t spent the time to take a step back to examine where your business is today and where it’s going? Through vision-setting exercises, financial modeling, and evaluating your team structure, we map out your past, present, and future and work towards holding you accountable for reaching your goals. We will work to set measurable goals and do 1,3-5 and 10-year planning.
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For some clients, diving into financials can be intimidating. We will start by understanding your level of fluency and then, from there will work together to identify the tools you have and the tools you need. This will enhance your ability to make informed and data-driven decisions. Regular topics include understanding revenue, expenses, and projections.
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Bringing in new clients or selling products is at the core of a successful and profitable business. Together, we will discuss strategies that are applicable to your specific business as well as your personality. Regular topics include leveraging your network, branding, tools for selling and other ways to build a pipeline for winning new clients. And, of course, we’ll discuss strategies for having your existing clients or customers spread the word!
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As a creative, the first thing your potential clients look to is your imagery! How are you utilizing photography to its fullest potential? We will discuss various tools such as photos, social media, your portfolio, publicists, and more. When applicable, we will recommend you to other industry experts who can execute your vision.
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Oftentimes, as creatives we are selling a product. Whether it be a newly designed room, an architectural detail, or a beautiful piece of art, we are hoping our vision will align with that of our client. Together, we will discuss ideas for sales tactics and how you can drive stronger conversions in your presentations and client interactions, which ultimately will lead to an increased bottom line.
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Whether you’re a team of one or a large organization, how you structure your day-to-day operations and interact with colleagues/consultants can have a huge impact on how smoothly your business runs. We’ll discuss effective strategies for communication, people management, building culture, process refinement, hiring, and negotiation so that you can be an effective leader of a thriving business.
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Being a great leader is not easy, but it is very rewarding. There are many skills that differentiate a good leader from a great leader. Through mentorship, role-playing, and workshopping, we work towards building better relationships with your teammates, which ultimately leads to sustainable results.
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Clients and consultants can simultaneously be your biggest supporters and/or your most challenging conversations. Through role-playing, scenario planning, and conversation we talk through ways to have candid conversations that build trust and also help you achieve your goals. Frequent topics include budget and timeline management.
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You know that part of every project where you’re trying to tie up all of the loose ends, and your feet are dragging? We’ll work together to make sure you finish every project strong and implement other client best practices. Ultimately, these are the moments that define you as a firm or business and contribute to future client referrals. Make every interaction and relationship count.
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What does your process look like from a client’s first impression all the way through a sale, build or installation? Together we evaluate the tools and communication (both written and visual) you use throughout your creative process and we will discuss ideas for optimization and refinement.